COG Nordics Workshop, in partnership with
Patient Experience Workshop:
Trial Technology, Transformation, and Trust
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Accelerate Trials and Create Win-Win Scenarios for Patients and Sponsors by Leveraging AI and Innovation
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Join a small group of life sciences professionals to discuss how the industry is leveraging technology to improve the clinical trial experience and strengthen patient trust. We’ll examine the progress that’s been made, what’s trending, and what lies ahead.
Participants will include sponsors, site representatives and patient advocates. Hear from your peers and share your insights and experiences on a host of timely and critical issues that are impacting our industry today.
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The workshop will provide attendees with:
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Next Generation Patient Experience Today: Extracting critical insights from patients, sites and sponsors, understanding the tangible benefits, and scaling innovative AI-powered patient solutions.
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Hands-On Learning: A highly interactive format featuring live, in-situ demonstrations of successful use cases.
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Actionable Strategy: Leverage AI to develop patient strategies for reducing site burden, unifying build and data flow, and accelerating timelines.
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Leave with a deeper understanding of how you can incorporate the latest innovative technologies as strategic tools to run better, faster, and fairer clinical trials.
Wednesday, 25th March 2026
14:30 Networking & Coffee
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14:40 Welcome & Introductions
Michael Tucker, VP of Patient Experience, Medidata, and Paul O’Donohoe, Senior Director, eCOA, Medidata
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14:50 Your Trial Experiences & Expectations, Interactive Session
Paul will lead an interactive session that poses many questions, including:
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What are the concrete use-cases for AI that you have seen so far which are generating real value?
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What aspects of clinical trials seem ripe for disruption by technology-driven innovations?
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How do we measure patient and site burden in trials?
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How do we understand why patients drop out of clinical trials?
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Where are the main pain points in the trial stakeholder network (i.e. sites, sponsors, CROs, technology vendors)?
Led by Paul O’Donohoe
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15:20 Panel Discussion: Breaking the Bottleneck: A Raw Look at Trial Acceleration through the Patient & Site Lens
Why do 80% of clinical trials fail to meet enrollment timelines? Usually, it’s because the protocol looks great on paper but falls apart in the clinic. Join a panel of front-line experts as they bridge the gap between sponsor strategy and real-world execution. We’re moving beyond "patient centricity" as a buzzword and delivering a blueprint for high-performance trials that respect the patient’s journey and the site's reality.
Led by Michael Tucker, with a Patient Advocate, Site Representative, and Paul O’Donohoe
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16:05 Break
16:15 Fireside Chat: The View from the Top: A Candid Deep-Dive into Sponsor-Led Patient Innovation
An unplugged conversation as we pull back the curtain on the industry's biggest challenge: moving patient experience from a "check-the-box" requirement to a core business strategy. No slide decks, no scripts—just a transparent look at the wins, the failures, and the future of patient-first drug development.
Led by Michael Tucker, with Biopharmaceutical Guest
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16:55 Summary & Conclusions
Michael Tucker, VP of Patient Experience, Medidata, and Paul O’Donohoe, Senior Director, eCOA, Medidata
17:10 Drinks & Canapés
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Space is extremely limited. If you’d like to request a seat, please provide your information below and a COG representative will respond with further information for your registration.